Career in Advertising Course Eligibility Opportunity in Advertising Introduction Advertising means to give the details of the product to the market. I...
Career in Advertising Course Eligibility Opportunity in Advertising
Advertising means to give the details of the product to the market. It shows the business status i.e. the success and failure of the business. It is a business process of stating the products sale and quantity. Indian market is one of the fastest growing corporate centers around the world. The business concerns with advertising for fulfilling its objectives in markets. Even Multinational companies favor Indian market for their success. In corporate industry advertising play an important part for the progress of any business.
A career in Advertising is one of the options that one can take in the fast growing Indian economy. Advertising has become an important concern for all the companies. The aim behind advertising is to have communication with peoples.
Nature of Work
Career in Advertising is a difficult career. This job demands long working hours, and initial salaries are low. So those opting their career in advertising should get prepared to face the challenge and focus on their aim. The schedule is hectic but the rewards when they arrive are worthwhile. Advertising can be stressful because income and job security depend directly on the agent’s ability to maintain and expand his or her client circle. Companies generally set monthly sales numbers and put considerable pressure on advertising sales agents to fulfill their goal.
Most of the advertising agents work for more than forty hours in a week. Their schedules include continuous work also during holidays. Some are able to manage their own schedule. Advertising sales agents use e-mail and other electronic media to carry on much of the business with their clients.
Advertising sales agents work in the information sector, such as for media firms i.e. television, radio, prints and internet. Firms that are regionally based often need the help of two types of advertising sales agents, one to deal with local clients and other to approach from national advertisers for advertising. The sales agents always update itself about the latest products in the markets, their competitors.
Today in the corporate world where competitions are at each level every company wants to sell their products and earn good profit. Advertising is the one of type communication tools used for business success. Hence the company always looks for the experienced and high skilled people for their business. Advertising Agencies give preference to those individuals who have a creative mind, can think independently, and work in teams. So those who are interested in pursuing a career in advertising should be highly goal driven and work well in time pressures. An attractive & exciting career field, the advertising industry offers great deal of opportunities to individuals who are highly energetic, innovative and creative. Larger company pays 25%more than others ones.
There are various departments in advertising for the individuals making their career in advertising:
• Creative Department Jobs
• Creative Director
• Copywriter / Junior Copywriter
• Art Director
• Account Manager
• Research & Media Planning Department
• General Manager
• Creative Director
• Copy Training
• Junior Visualizes
• Finishing Artists
There are many courses offered for those making their career in advertising such as Degree, Diploma, Certificate and Post Graduate courses after graduation. But the minimum qualification one should possess is to pass High School Exam. Apart from these other requirements are hard work, creative mind people are always welcome in this field.
Colleges, Institutions and Universities
1) School of Broadcasting & Communication, Mumbai
Address: Andhakshi Building, 37, Gilbert Hill Road, Near Bhavans College, Andheri (West), Mumbai, India
Contact No. : 2226250608, 2226250609
2) International School of Business & Media
Address: S.No.124, Yamalur Main Road, Off HAL Airport Road, Marathi Halli Colony Bangalore, India
Contact No. : 08065335646, 09886040511, 08065335647
3) NRAI School of Mass Communication, Management and Technology
Address: H.O.: M 161 / 1A, Gautam Nagar,
Behind Indian Oil Bhawan, Delhi, India
Contact No. : 01141642958
4) International School of Business and Media
Address: B – 96/E1, Sector – 60, Gautam Budh Nagar, Noida, India
Contact No. : 01204099100, 09871271333, 01204099198
5) Advertising Club
Address: Carex Centre II Floor, 713 Anna Salai, Chennai (T.N.)
Pincode: 600 006
Contact No: 28522214
6) Devi Ahilya Vishwavidyalaya
Address: Nalanda Parisar, 169 Ravindra Nath Tagore Marg, Indore, Madhya Pradesh Pincode: 452001
7) Mudra Institute of Communications
Ahmadabad (MICA) Shela
Contact No: 2717-237946-51
8) School of Advertising and Communication
Address: 974/1 Dakha Plaza, Arya Samaj Road, Karol Bagh, New Delhi
Contact No: 5762219, 5761099, and 5713464
9) Rangshilp School of Performance Arts
Address: 302, Ganga Plaza, Begum Bridge Road, Meerut (U.P.)
Contact No: 98370 27075
10) Symbiosis Institute of Mass Communication
Address: 4, Senapati Bapat Road, Pune Maharashtra
Contact No: 020-25652303, 25660972
Advertising courses concerns about copywriting and storyboards. Student gets familiar with copywriting and to make storyboards, in which he gives a visual representation of the flow of the advertisement that he has in his mind. There are various Graduate, Degree/Diploma and Post graduate courses for advertising.
• Diploma in Graphic Design
• Retail Communication
• Training and certification in Visualization (Visual Merchandising)
• Certificate course in Creative writing (Crafting Creative Communication)
• Diploma course in Advertising, Branding and Packaging
• PG Diploma in Advertising
• Advertising & Public Relations
• Advertising Media Management
• Bachelor of Science in Mass Communication
• Bachelor of Science in Mass Communication, Advertisement
• BA in Advertising M.A. in Mass Communication
• M.A. in Broadcast Journalism
• Post Graduate course in Advertising and Public Relation
Some useful websites