Career in Advertising Course

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Career in Advertising Course Eligibility Opportunity in Advertising Introduction Advertising means to give the details of the product to the market. I...

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Career in Advertising Course Eligibility Opportunity in Advertising

Introduction

Advertising means to give the details of the product to the market. It shows the business status i.e. the success and failure of the business. It is a business process of stating the products sale and quantity. Indian market is one of the fastest growing corporate centers around the world. The business concerns with advertising for fulfilling its objectives in markets. Even Multinational companies favor Indian market for their success. In corporate industry advertising play an important part for the progress of any business.

A career in Advertising is one of the options that one can take in the fast growing Indian economy. Advertising has become an important concern for all the companies. The aim behind advertising is to have communication with peoples.

Nature of Work

Career in Advertising is a difficult career. This job demands long working hours, and initial salaries are low. So those opting their career in advertising should get prepared to face the challenge and focus on their aim. The schedule is hectic but the rewards when they arrive are worthwhile. Advertising can be stressful because income and job security depend directly on the agent’s ability to maintain and expand his or her client circle. Companies generally set monthly sales numbers and put considerable pressure on advertising sales agents to fulfill their goal.

Most of the advertising agents work for more than forty hours in a week. Their schedules include continuous work also during holidays. Some are able to manage their own schedule. Advertising sales agents use e-mail and other electronic media to carry on much of the business with their clients.

Advertising sales agents work in the information sector, such as for media firms i.e. television, radio, prints and internet. Firms that are regionally based often need the help of two types of advertising sales agents, one to deal with local clients and other to approach from national advertisers for advertising. The sales agents always update itself about the latest products in the markets, their competitors.

Career Prospects

Today in the corporate world where competitions are at each level every company wants to sell their products and earn good profit. Advertising is the one of type communication tools used for business success. Hence the company always looks for the experienced and high skilled people for their business. Advertising Agencies give preference to those individuals who have a creative mind, can think independently, and work in teams. So those who are interested in pursuing a career in advertising should be highly goal driven and work well in time pressures. An attractive & exciting career field, the advertising industry offers great deal of opportunities to individuals who are highly energetic, innovative and creative. Larger company pays 25%more than others ones.

There are various departments in advertising for the individuals making their career in advertising:

•    Creative Department Jobs

•    Creative Director

•    Copywriter / Junior Copywriter

•    Art Director

•    Account Manager

•    Research & Media Planning Department

•    General Manager

•    Creative Director

•    Copy Training

•    Junior Visualizes

•    Finishing Artists

Educational Qualifications

There are many courses offered for those making their career in advertising such as Degree, Diploma, Certificate and Post Graduate courses after graduation. But the minimum qualification one should possess is to pass High School Exam. Apart from these other requirements are hard work, creative mind people are always welcome in this field.

Colleges, Institutions and Universities

1)  School of Broadcasting & Communication, Mumbai

Address: Andhakshi Building, 37, Gilbert Hill Road, Near Bhavans College, Andheri (West), Mumbai, India

Pincode: 400058

Contact No. : 2226250608, 2226250609

Website: http://www.sbc.ac.in

2)   International School of Business & Media

Address: S.No.124, Yamalur Main Road, Off HAL Airport Road, Marathi Halli Colony Bangalore, India

Pincode: 560037

Contact No. : 08065335646, 09886040511, 08065335647

3)  NRAI School of Mass Communication, Management and Technology

Address: H.O.: M 161 / 1A, Gautam Nagar,

Behind Indian Oil Bhawan, Delhi, India

Pincode: 110049

Contact No. : 01141642958

4)  International School of Business and Media

Address: B – 96/E1, Sector – 60, Gautam Budh Nagar, Noida, India

Pincode: 201301

Contact No. : 01204099100, 09871271333, 01204099198

5)  Advertising Club

Address:  Carex Centre II Floor, 713 Anna Salai, Chennai (T.N.)

Pincode: 600 006

Contact No:  28522214

6)  Devi Ahilya Vishwavidyalaya

Address: Nalanda Parisar, 169 Ravindra Nath Tagore Marg, Indore, Madhya Pradesh Pincode: 452001

7)  Mudra Institute of Communications

Ahmadabad (MICA) Shela

Pincode: 380058

Contact No: 2717-237946-51

8) School of Advertising and Communication

Address: 974/1 Dakha Plaza, Arya Samaj Road, Karol Bagh, New Delhi

Pincode: 110005

Contact No: 5762219, 5761099, and 5713464

9) Rangshilp School of Performance Arts

Address: 302, Ganga Plaza, Begum Bridge Road, Meerut (U.P.)

Contact No: 98370 27075

10) Symbiosis Institute of Mass Communication

Address: 4, Senapati Bapat Road, Pune Maharashtra

Pincode: 411004

Contact No: 020-25652303, 25660972

Professional Courses

Advertising courses concerns about copywriting and storyboards. Student gets familiar with copywriting and to make storyboards, in which he gives a visual representation of the flow of the advertisement that he has in his mind. There are various Graduate, Degree/Diploma and Post graduate courses for advertising.

•    Diploma in Graphic Design

•    Retail Communication

•    Training and certification in Visualization (Visual Merchandising)

•    Certificate course in Creative writing (Crafting Creative Communication)

•    Diploma course in Advertising, Branding and Packaging

•    PG Diploma in Advertising

•    Advertising & Public Relations

•    Advertising Media Management

•    Bachelor of Science in Mass Communication

•    Bachelor of Science in Mass Communication, Advertisement

•    BA in Advertising M.A. in Mass Communication

•    M.A. in Broadcast Journalism

•    Post Graduate course in Advertising and Public Relation

Some useful websites

http://www.isbm.edu.in

www.nraismc.com

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